The imperative to lead: The future of athletics at the U
This new business also gives us the opportunity to bring on experienced partners who can help us strengthen the business operations of athletics, enhance the fan experience and grow revenues.
Crimson Brand Partners
University leads out with new Athletics funding model
The University of Utah is carving a path to college athletics sustainability that no other university has tried.
The imperative to lead: The future of athletics at the U
Letter to Campus from President Taylor Randall: We are proud to announce an important step forward— the formation of Utah Brands & Entertainment LLC, a new company owned by the University of Utah Foundation. Utah Brands & Entertainment will enable Utah Athletics to transition to a modernized business model that can more strategically build our brand and strengthen our athletics programs.
University of Utah and its foundation finalize deal to form Crimson Brand Partners
Coaching, recruiting, scheduling, student-athlete support and private fundraising will remain with the university.