Total Stories
46
on the LOVE sculpture acquisition
The University of Utah's acquisition of Robert Indiana's iconic LOVE sculpture for the Utah Museum of Fine Arts became a hometown story — anchored by Salt Lake broadcast and print, carried across KSL, the Salt Lake Tribune, Deseret News, and the U's own channels, then amplified far beyond the valley.
Top in-state stories driving local pride, museum visits, and community connection.
'LOVE' — with a slanted 'O': University of Utah welcomes massive iconic sculpture to campus
Opinion: Never underestimate the power of love — and art
University of Utah's president explains why the school bought a $4.5 million sculpture
University of Utah adds Robert Indiana's LOVE sculpture to campus
'LOVE' finds a permanent home at the Utah Museum of Fine Arts
Where the hometown story traveled — national aggregators and higher-ed press amplified the U's win.
University of Utah's president explains why the school bought a $4.5 million statue that screams love
'LOVE' — with a slanted 'O': University of Utah welcomes massive iconic sculpture to campus
University of Utah acquires iconic 'LOVE' sculpture from New York
U of Utah unveils iconic sculpture it bought for $4.5M
Utah Museum of Fine Arts unveils iconic Robert Indiana LOVE sculpture
Never underestimate the power of love — and art.Deseret News opinion headline — one of several editorials celebrating the U's acquisition, echoed across MSN, KSL, and the Salt Lake Tribune
Roughly three in four placements came from Utah outlets — KSL, the Salt Lake Tribune, Deseret News, KUTV, KJZZ and more — making this a clear win for the U's standing with the local community it serves.
Coverage scored positive across the board, framing the acquisition as a gift to the public and a bold cultural statement. A handful of stories did press on the $4.5M price tag — a reasonable question the U answered head-on through the president and donor-funding messaging.
A locally driven announcement and unveiling generated a multi-outlet, multi-day wave reaching a cumulative audience in the hundreds of millions — proof that the U's signature cultural moments resonate at home and well beyond.