Monthly Media Report May 1 – May 31, 2026  ·  Prepared by Public Relations
A Place Where Breakthroughs Happen

The U made news 4,786 times last month.

From the launch of a DARPA-backed critical minerals testbed to breakthroughs in regenerative medicine, gene editing, and housing innovation, the University of Utah surfaced in coverage that reached audiences in 88 countries — a month defined by owned announcements and expert authority.

Total Stories
4,786
across 31 days · avg 154/day
Estimated Views
5.28M
verified audience views worldwide
Positive Sentiment
97%
of all coverage favorable to the U
Countries Reached
88
on six continents

Sentiment & Daily Volume

May 2026

Daily Coverage Volume

Stories per day. The May 12 peak was driven by the DARPA-backed critical minerals testbed announcement; the May 18–20 wave by syndicated research releases (the Ivory housing prize, the Paterna lab-grown tissue announcement, and CRISPR gene-editing studies).

0200400600800May 1May 4May 7May 10May 13May 16May 19May 22May 25May 28May 31

Sentiment Mix

Share of coverage classified positive vs. negative.

97%
Positive
Positive · 97%
Negative · 3%
$79.3M
Advertising Value Equivalent
What it would have cost the University of Utah to purchase the equivalent advertising exposure earned through media coverage in May 2026.
PR Office · Earned, not paid
This partnership comes at a pivotal moment, when strengthening the nation's energy resilience is more important than ever. Together, we're more capable of tackling the toughest scientific challenges.
President Taylor Randall

Top Coverage — National & Local

Stories about the U & U-led research

National 

Top 5 stories where the U or U-led research is the subject.

01

University of Utah to launch groundbreaking DARPA-backed critical minerals testbed

Associated Press · 379 outlets · national syndication
109MReach
02

Paterna Biosciences announces world-first achievement: lab-grown human sperm

Associated Press · U School of Medicine · 103 outlets
90MReach
03

Have acne, rosacea or dark spots? Azelaic acid can tame all three

NBC News · U Health dermatologist quoted
131MReach
04

Affordable Housing Innovation Prizes awarded to Ivory Innovations

Forbes · a U operating foundation
106MReach
05

A new kind of CRISPR could treat viral infection and cancer by shredding sick cells' DNA

MSN.com · U Health research
92MReach

Utah 

Top 5 in-state stories driving local awareness, enrollment, and community trust.

01

University of Utah, National Laboratory of the Rockies partner to advance critical minerals push

KSL · Salt Lake Business Journal · 10 outlets
18MReach
02

AI supercomputer aims to boost University of Utah research

KSL · KSL-TV
14MReach
03

U researchers are studying a psychedelic mushroom that makes users see 'whimsical little fairies'

The Salt Lake Tribune
2MReach
04

Study shows new pill has promise in treating pancreatic cancer

KSL NewsRadio · U-led study
130KReach
05

Risk of surgery complications increases with poor air quality, Utah study finds

KSL NewsRadio · statewide pickup
13MReach

Where the Coverage Landed

Top countries · top tier-1 outlets

Top Countries

The U.S. dominates, but the U made news on six continents.

United States4,166
Canada138
United Kingdom85
India63
Australia56

Plus 83 more countries including Malaysia, Germany, the UAE, Italy, Singapore, Japan and Brazil.

National Tier-1 Outlets

Top-of-the-funnel reach.

Yahoo! News56 hits
USA Today35 hits
MSN.com28 hits
NBC26 hits
Associated PressNational
The GuardianGlobal
The New York Times3 features

Utah Outlets

Anchoring the home audience.

KSL (TV & Radio)61 hits
KUER43 hits
The Salt Lake Tribune28 hits
Standard-Examiner10 hits
KUTV Channel 29 hits
Deseret News7 hits

What This Means for Leadership

Three takeaways
01 · Reach

Owned announcements drove the month

The DARPA critical minerals testbed alone syndicated to nearly 400 outlets, while the Ivory housing prize and the CRISPR gene-editing study each topped 100M in reach. PR-led announcements produced the two largest coverage spikes of May — proof that owned moments compound reach.

02 · Authority

The U is the go-to research voice

Breakthroughs in regenerative medicine, dermatology, gene editing, and energy were picked up nationally by the AP, NBC News, Forbes and MSN. Reporters consistently frame the U as a credible source across medicine, energy, and emerging tech.

03 · Trust

97% of coverage is positive

Just 3% of the month's 4,786 stories carried a negative tone. Coverage of Utah's place in the national energy, defense, and health conversation remained overwhelmingly favorable.