Total Stories
410
Aug 6–10 · 378 in a single day
Media Coverage · Fort Douglas Land Transfer
The last 50 acres
of Fort Douglas
made news 410 times.
On August 8, the University of Utah and the U.S. Army Reserve closed a land transfer 164 years in the making. Within three hours, the story was on the AP wire, Yahoo Finance and AOL; within five days it had run in 14 countries — and not one outlet framed it as a loss for anyone.
Potential Reach
215.6M
combined audience worldwide
Favorable
99.8%
positive or neutral in tone
Countries
14
on five continents
Top Coverage — National & Utah
Aug 6–10, 2026 · ranked by reachNational ↗
Top 5 by reach outside Utah.
Utah ↗
Top 5 in-state, where it matters most.
50Acres, finally home
Story of the week
The Army came to Fort Douglas in 1862. The last 50 acres passed to the University of Utah on August 8, 2026 — the closing chapter of a transfer that began in the 1970s.
Coverage stayed on the frame we set: cooperation, not displacement. The Army Reserve's move to Camp Williams was reported as an upgrade, the U's acquisition as the completion of its historic campus. Every national pickup carried the words "historic land transfer" from the release headline, and by Monday reporters had moved on to the story we want next — what the U will build there.
$2.0M
Advertising Value Equivalent
What it would have cost the University of Utah to buy the equivalent advertising exposure earned in five days of coverage — from a single announcement.
Where the Coverage Landed
Top countries · outlets by volumeTop Countries
U.S.-dominant, with wire pickup on five continents.
United States386
Australia4
Brazil3
United Kingdom3
Sweden · India · Canada · Malaysia2
Plus Ireland, Singapore, Romania, Mexico, Japan and Vietnam.
National Outlets
Reach beyond the state line.
MSN.com78.8M
Yahoo! Finance42.1M
Associated Press31.0M
AOL24.5M
Morningstar · BenzingaFinancial
WGN-TV · KDVR · KTVI · abc27Nexstar
Arizona Daily Star · Napa RegisterLee
Utah Outlets
42 in-state items anchoring the home audience.
KUTV (CBS 2)10 airings
KTVX (ABC4)6 airings
KSTU (Fox 13)3 airings
KUER-FM2 airings
The Salt Lake TribuneFollow-up
Deseret NewsOn-site
City Journals (12 editions)Community
KUCW · KJZZ · KSLAM · Cache Valley DailyRegional
Key Takeaways
Three things to know01 · Local and National Angles
Historic collaboration
The U.S. Army Reserve and University of Utah collaborated on both locally focused and national press releases that reached vastly different audiences. 242 stories ran within three hours of the release crossing PR Newswire, and 95 more by 9 a.m.
02 · Framing
Nobody wrote it as a land grab
A military installation leaving a city after 164 years is a story that can go badly. It didn't. The joint release with the U.S. Army Reserve, and the Camp Williams ribbon-cutting the same weekend, gave every reporter a cooperation frame instead of a displacement one.
03 · Follow-through
The second cycle is the one to own
By Monday the Salt Lake Tribune and KUER had moved to what the U will build on the 50 acres. That question — housing, research, campus growth — is ours to answer, and it will generate more Utah coverage than the transfer itself.
Sentiment note: one of 410 items was scored negative — an unrelated Denver helicopter-crash wire story that surfaced only because a Fort Douglas headline appeared in its sidebar. No coverage of the University of Utah itself was negative. Neutral-scored items, chiefly broadcast transcripts and the Salt Lake Tribune follow-up, are counted as favorable.