Campaign Media ReportUniversity of Utah Health Marketing and Communications
Media Coverage · School of Medicine Dedication

The Spencer Fox Eccles
School of Medicine
opened to 378 million.

On August 19, University of Utah Health cut the ribbon on the Spencer Fox Eccles School of Medicine at the University of Utah — the eight-story, $215 million home of the state’s only academic medical school. By morning the story was on Yahoo! News’s national feed; by evening it had aired on five Salt Lake stations and KSL NewsRadio, and it was still leading noon newscasts the next day. Every item was favorable.

Total Stories
45
Potential Reach
378.4M
combined national audience
Favorable
100%
favorable in tone
Broadcast
29
airings across six broadcasters

Top Coverage — Online & Broadcast

ranked by reach

Print & Online  ↗

Every major Utah newsroom covered it in print or online.

01

University of Utah heralds opening of Spencer Fox Eccles School of Medicine

Yahoo! News · 367.2M reach · Deseret News syndication
02
03

How the U. will educate doctors differently at the Spencer Fox Eccles School of Medicine

Deseret News · 2.4M reach · Lois M. Collins · the original behind the Yahoo! pickup
04
05

Broadcast  ↗

29 airings across six Salt Lake broadcasters.

01

“The Spencer Fox Eccles School of Medicine is designed to expand and transform” medical education

KSL 5 News (NBC) · 11 airings · led at 5 and 10 p.m., encored through Thursday noon
02

Heather Peterson reporting live from campus through the afternoon drive

KSL NewsRadio · 5 updates · 3:30–6:30 p.m., again at Thursday noon
03

Live from campus: “a new $215 million building for the School of Medicine is now open”

KUTV (CBS 2) · 5 airings · 2News at 3:30, 5 and 6 p.m., then 2News at Noon
04

“The University of Utah opened a new $215 million medical facility just in time for fall”

KTVX (ABC4) · KUCW · 5 airings · noon and 4 p.m., with CW simulcast
05

“Today, the University of Utah dedicated and opened the new Spencer Fox Eccles School of Medicine”

KJZZ (Independent) · 3 airings · 9 p.m. and 2News at Noon
⅔of Utah’s physicians train at University of Utah Health
From the dedication

“I truly believe that a new era of medicine in Utah and the Mountain West starts today.”

Spencer Fox Eccles — chairman and CEO of the George S. and Dolores Doré Eccles Foundation and the Nora Eccles Treadwell Foundation, whose $110 million joint gift helped build the school — speaking at the August 19 dedication. Coverage carried that frame forward: KSL.com led with “the future of healthcare,” KUTV and KSL NewsRadio anchored live from campus through the afternoon, and the story was still running in KSL’s morning and noon blocks the next day.

$3.5M
Advertising Value Equivalent
What it would have cost University of Utah Health to buy the advertising exposure this coverage earned in three days — from a single ribbon-cutting.

How the Opening Played

by platform

Broadcast

Every Salt Lake evening newscast, then the morning and noon shows.

KSL 5 News (NBC)11 airings
KTVX (ABC4) · KUCW5 airings
KUTV (CBS 2)5 airings
KSL NewsRadio5 updates
KJZZ (Independent)3 airings
KUTV · KSL NewsRadioLive from campus

Print & Online

Anchored by the state’s three largest newsrooms.

Yahoo! News367.2M
KSL.com3.4M
Deseret News2.4M
The Salt Lake Tribune2.0M
Hoodline895.7K
Daily Utah ChronicleStudent press
AP DaybookNational wire
CannonDesignArchitecture press