Campaign Media ReportAugust 11 – August 12, 2026  ·  Prepared by University Marketing & Communications
Media Coverage · Trailhead Residence Hall

One media tour of Trailhead
reached 5.9 million people.

On August 11, the University of Utah walked reporters through Trailhead, its $155 million residence hall opening for fall semester. Within 24 hours the story had run on every major Salt Lake station and in both statewide dailies.

Total Stories
7
Aug 11–12 · all within 24 hours
Potential Reach
5.9M
combined Utah audience
Favorable
100%
positive or neutral in tone
AVE
$54.7K
earned advertising value

The Coverage

Aug 11–12, 2026 · ranked by reach

Online  ↗

Three write-ups carried 5.9M of the total reach.

01
02

Are these Utah’s nicest dorms? Take a peek at the U.’s latest luxury on-campus housing.

The Salt Lake Tribune · 2.0M reach · Courtney Tanner · 7 social shares
03

PHOTOS: University of Utah to open new $155M residence hall for 2026 fall semester

ABC4.com (KTVX) · 1.5M reach · Jordan Thornblad · photo tour

Broadcast  ↗

Four airings across four Salt Lake stations.

01

“The University of Utah giving a tour of a new residence hall opening in time for” fall semester

KUTV (CBS 2) · 2News at 3:30P · Aug 11 · first on air
02

“Getting a look at the University of Utah’s newest student housing complex”

KJZZ (Independent) · ARC Salt Lake at 7P · Aug 11
03

“The University of Utah is getting a brand new residence hall, the $155 million…”

KTVX (ABC 4) · Good Morning Utah · Aug 12, 6 a.m.
04

Same segment, simulcast to a second Salt Lake audience

KUCW (CW 30) · GMU Simulcast · Aug 12, 6 a.m.