The digital allure of Pokémon Go

Everyone wants to catch ‘em all! America’s biggest craze is also the fastest-selling mobile app in history. Nintendo’s new Pokémon Go—an augmented-reality game for iOS and Android—is sweeping the country, getting kids and even adults out of their homes, and mesmerizing millions as they hunt for these virtual cartoon characters. What’s the draw of Nintendo’s new pop-culture phenomenon? And what does it mean for the future of mobile gaming? Roger Altizer, co-founder and associate professor (lecturer) of the University of Utah’s No.-1 ranked Entertainment Arts and Engineering video game design program, can provide insightful comments on why this newest gaming hit is striking a chord with young and old alike.
Roger Altizer | cell 801-915-9057 | office 801-585-6491 |