Putting the science in science communication

March 20, 2019

Bring science to people where they are. That’s the driving philosophy that propels U biology professor Nalini Nadkarni to stretch the possibilities of science communication and bring the beauty of science to people and places that others have overlooked. Building public trust in science is about more than just providing information and improving science literacy, […]



Yarraman flu or horse flu? Words and graphics influence willingness to vaccinate

June 22, 2017

“Yarraman flu is a virus quickly infecting the U.S. …” The mock announcement was enough to make readers worry. But when the name of the hypothetical illness was changed to “horse flu,” the news elicited a different reaction. Readers were not as concerned, and reported being less motivated to get a vaccine that would prevent […]