ICYMI, Snapchat is the newest, hottest social media platform in the world. Fueling this growth (67% in 2014) are college students, of which 77% use the mobile application every day. Overall, 100 million people use Snapchat on a daily basis. The app’s robust creative tools and its near invisibility to search engines make it a hit among its core demographics. Now, Fortune 500 companies, media conglomerates and even higher education institutions, have jumped on the band wagon. Scott Troxel, the University of Utah’s director of web, interactive, and social media, is available to discuss Snapchat’s popularity and how organizations are utilizing the new technology.

Scott Troxel Phone: 801-209-5988 | Email: scott.troxel@utah.edu